Yuwie, the new social networking phenomenon, is paying users to browse others' profiles, inviting friends, leave comments, upload photos - everything that people already do. Yuwie's founder, Korry Rogers, pounced on the fact that teenagers are using popular sites like Myspace and Facebook almost obsessively, that they've become the new target space for advertisers.
While other networking sites are reaping massive profits from advertisers, with Facebook earning a reported US$150 million in 2007, Yuwie, which started in June 2007, plans to half its profits and share that amongst its users.
Mr Rogers, a web designer from Oklahoma, explains, "If someone only refers three of their friends, who refer three of their friends through 10 levels, that one person will collect a percentage of advertising revenues from about 88,000 end-users, which could be about $8,800 [£4,427] per month for that person." Users receive money through a Paypal account, which means that under 18s can get paid, even without what a legal definition of a job.
Yuwie, as of March 2008, has over half a million users and increasing exponentially. Its success would depend on the popularity of their applications available to the user, which now consists of a comments section, photo album, and a layout that can be personalised. The Yuwie creators are now looking to install applications that will rival that of Facebook and Myspace, to promote itself as the social networking site for youngsters.
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